SEO Basics Still Matter: But the Game Has Changed
There’s no magic trick to hit #1 on Google overnight. But there are simple, proven steps that make your website easier to find, not just on Google, but also on AI-powered tools like ChatGPT, Gemini, and voice search.
AI tools don’t just scan websites, they summarise them, recommend them, and even answer questions using your content. That’s why smart, consistent SEO is more important than ever.
Here are 5 essential SEO habits to help your site get found, by people and AI:
1. Write for humans, not robots
High-quality, original content is still king. Make sure your writing is clear, relevant, and error-free. Avoid keyword stuffing or copying from other sites, both Google and AI can spot the fakes instantly.
2. Add a blog and make it visual
Fresh blog content keeps your site active and gives AI more to work with. Use images, videos, and infographics to boost engagement and shareability, and increase your chances of being referenced in AI-generated answers.
3. Focus on user experience
If your site is clunky, pushy or confusing, visitors (and AI) will bounce. Keep your layout clean, your navigation simple, and your message clear. A good experience = more time on site = better rankings.
4. Link your pages with purpose
Use internal links to guide visitors and AI through your content. Link relevant blog posts to your services, FAQs to your contact page, and so on. Just keep it natural. Think helpful, not spammy.
5. Check your Core Web Vitals
Speed, stability, and mobile-friendliness matter. Google uses these metrics to rank you and AI tools rely on them to decide which sites are reliable and worth referencing. Run regular checks and fix what’s slowing you down.
Want help applying this to your site?
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