The Pool Service Co. Case Study

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SEO Basics Still Matter: But the Game Has Changed There’s no magic trick to hit #1 on Google overnight. But there are simple, proven steps that make your website easier to find, not just on Google, but also on AI-powered tools like ChatGPT, Gemini, and voice search. AI tools don’t just scan websites, they summarise them, recommend them, and even answer questions using your content. That’s why smart, consistent SEO is more important than ever. Here are 5 essential SEO habits to help your site get found, by people and AI: 1. Write for humans, not robots High-quality, original content is still king. Make sure your writing is clear, relevant, and error-free. Avoid keyword stuffing or copying from other sites, both Google and AI can spot the fakes instantly. 2. Add a blog and make it visual Fresh blog content keeps your site active and gives AI more to work with. Use images, videos, and infographics to boost engagement and shareability, and increase your chances of being referenced in AI-generated answers. 3. Focus on user experience If your site is clunky, pushy or confusing, visitors (and AI) will bounce. Keep your layout clean, your navigation simple, and your message clear. A good experience = more time on site = better rankings. 4. Link your pages with purpose Use internal links to guide visitors and AI through your content. Link relevant blog posts to your services, FAQs to your contact page, and so on. Just keep it natural. Think helpful, not spammy. 5. Check your Core Web Vitals Speed, stability, and mobile-friendliness matter. Google uses these metrics to rank you and AI tools rely on them to decide which sites are reliable and worth referencing. Run regular checks and fix what’s slowing you down. Want help applying this to your site? Book your free 30 Minute Online BrandWeb Audit and get a personalised fix list.

Why Brand Consistency Online Matters More Than Ever If your business looks and sounds different on every platform, you’re making it harder for people (and AI) to understand who you are and why they should choose you. Brand consistency is what builds trust. It’s what turns a business into a brand. And online, it’s one of the most underrated tools to stand out and grow. These days, it’s not just customers Googling you. AI platforms like ChatGPT and Gemini are scanning your site, your LinkedIn, and your content to generate answers, make recommendations, and direct traffic. If your message is scattered, you’re less likely to be mentioned or remembered. Here are five simple steps to tighten up your online brand presence: 1. Keep your message consistent Your headline, bio, and elevator pitch should say the same thing everywhere. That includes your website, social media, Google Business, and even your email footer. It’s easier to remember a clear message. It’s even easier to forget a confusing one. 2. Use the same visual identity Your logo, fonts, colours, and image style should all feel part of the same brand family. If your website looks one way and your Instagram another, it creates disconnect and people don’t trust what doesn’t feel polished or consistent. 3. Align your tone of voice Are you casual and friendly? Professional and direct? Whatever it is, stick with it. Your tone should match across platforms, from social captions to service pages. It helps people feel like they know you and AI tools read tone too. 4. Keep your content up to date Old content, broken links or outdated service info can damage your credibility. Keep your site fresh, especially your homepage, services, and About page. AI tools like Gemini prioritise accurate, relevant sources and so do customers. 5. Connect your platforms Link your website to your LinkedIn. Add your blog to your Google Business. Embed your Instagram on your homepage. When everything is connected and tells the same story, you’re not just building brand awareness you’re building trust. A strong, consistent brand isn’t about being fancy it’s about being clear. And clarity gets remembered, recommended, and ranked. Want to see how your business looks from the outside? Book your free 1-hour Online Brand Audit and we’ll give you honest feedback, smart ideas, and a fix list to help you grow.

Your Website Is Your Shopfront. Don’t Let It Collect Dust. Too many small businesses treat their website like a one-and-done job. They build it. Launch it. Then leave it untouched for years. No updates. No fresh content. No signs of life. Here’s the thing, your website is your digital shopfront. It’s the first thing most customers see. And just like a real-world store window, if it looks tired or neglected, people will walk right past. Would The Department Store David Jones leave the same shop window up for six months? Never. They update it weekly, because they know people make snap judgments based on what they see. You don’t need to do a full redesign every month, but your site does need regular attention. Think of it like maintaining a car or a home, it needs care to keep performing and looking its best. Simple ways to keep your website fresh: Update your homepage banners or hero images – Swap in new photos, seasonal offers or updated headlines. Add a new blog post – Share tips, behind-the-scenes stories, or answer a common question. Update your testimonials – Add recent feedback from happy customers to build trust. Change your featured services or products – Highlight what’s new, what’s popular, or what’s relevant right now. Check for broken links or outdated info – A quick tidy-up goes a long way. Add fresh photos – New team pics, client work, events, or product shots. Optimise for SEO – Add keywords to headings, update page titles, or improve image descriptions. Add a FAQ section – This improves user experience and helps you get found on AI tools like ChatGPT and Gemini. Embed your latest social posts – Bring your Instagram or LinkedIn feed onto your homepage. Make sure your contact info is accurate – Especially if you’ve moved or changed hours. Websites shouldn’t sit still. They should evolve with your business. Even small changes send a message that you’re active, current, and paying attention. At BrandWeb, we help businesses turn their websites into their best salesperson, not just a brochure that collects digital dust. Want to know what your website’s saying about you right now? Book your free 1-hour Online Brand Audit and we’ll give you honest feedback and a fix list you can action straight away.