From Google to AI: The New Rules of Being Found Online

Sinclair Black • October 16, 2025

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Search is changing fast. The old rules keywords, backlinks, meta tags, still matter, but they’re no longer enough.


We’re now entering the age of AI Optimisation (AIO), the next step in how people find businesses online.


What is AIO?

In plain English, AIO means making sure your business shows up when people use AI tools to search, not just when they use Google. Which was called SEO Search Engine Optimisation.


When someone asks ChatGPT, Gemini or Perplexity “Who’s the best dentist in Sydney?”, those tools generate an answer by scanning trusted sources. AIO helps your business be one of those sources.


SEO vs AIO: What’s the Difference?


Think of it this way:

  • SEO helps you appear in Google’s list of links.
  • AIO helps you appear in the answer itself.


Traditional SEO focuses on technical signals, speed, links, keywords, mobile-friendly pages.

AIO adds a new layer: how clearly your content speaks to both people and machines, and how much trust your brand projects across the web.


Why You Can’t Ignore It

If your business only shows up in old-style search results, you’re missing where more and more people are now searching, through AI chat, voice assistants and generative search tools.

When you’re not part of the answer, you’re invisible.


That’s where BrandWeb comes in. We help established businesses with under-performing websites show up everywhere that matters, not just on Google, but across the new world of AI search.


What AIO Work Looks Like

Here’s how we make it simple and effective:

  • Structure for machines: We rewrite key pages so they answer questions clearly, use clean headings and layout, and include schema (the hidden code that helps AI understand your site).
  • Build trust signals: We strengthen your brand with case studies, consistent messaging, and proof of expertise so AI tools see you as a credible source.
  • Blend old and new: We keep your traditional SEO solid, fast loading, mobile-friendly, technically sound and layer AIO on top.
  • Track what counts: We don’t just check Google rankings. We monitor how often you’re cited in AI search results and voice responses.
  • Plan smart content: Instead of “blog for a keyword,” we plan content that answers the exact questions people (and AI) are asking, tied directly to your services.


Businesses that don’t adapt to AI search risk slowly fading from view. The shift won’t happen overnight, but it’s already underway. The brands showing up tomorrow are the ones preparing today.


At BrandWeb, we help businesses build visibility that lasts, combining strategy, structure, and clear messaging so your brand is recognised by both people and machines.


Because in the age of AI, being good isn’t enough. You have to be findable.


Book a free BrandWeb Audit, we’ll show where you stand today in both Google and AI search, and what needs to change to keep your business ahead.


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