SEO Basics Still Matter: But the Game Has Changed There’s no magic trick to hit #1 on Google overnight. But there are simple, proven steps that make your website easier to find, not just on Google, but also on AI-powered tools like ChatGPT, Gemini, and voice search. AI tools don’t just scan websites, they summarise them, recommend them, and even answer questions using your content. That’s why smart, consistent SEO is more important than ever. Here are 5 essential SEO habits to help your site get found, by people and AI: 1. Write for humans, not robots High-quality, original content is still king. Make sure your writing is clear, relevant, and error-free. Avoid keyword stuffing or copying from other sites, both Google and AI can spot the fakes instantly. 2. Add a blog and make it visual Fresh blog content keeps your site active and gives AI more to work with. Use images, videos, and infographics to boost engagement and shareability, and increase your chances of being referenced in AI-generated answers. 3. Focus on user experience If your site is clunky, pushy or confusing, visitors (and AI) will bounce. Keep your layout clean, your navigation simple, and your message clear. A good experience = more time on site = better rankings. 4. Link your pages with purpose Use internal links to guide visitors and AI through your content. Link relevant blog posts to your services, FAQs to your contact page, and so on. Just keep it natural. Think helpful, not spammy. 5. Check your Core Web Vitals Speed, stability, and mobile-friendliness matter. Google uses these metrics to rank you and AI tools rely on them to decide which sites are reliable and worth referencing. Run regular checks and fix what’s slowing you down. Want help applying this to your site? Book your free 30 Minute Online BrandWeb Audit and get a personalised fix list.
If you are over 45, you are carrying a serious amount of experience. Not theory. Not opinions. Real, hard-earned knowledge that only comes from time spent doing the work. Years of solving problems. Years of seeing what works and what fails. Years of understanding people, systems, and industries in a way younger professionals simply cannot yet see. If you have worked in the same industry since your twenties, or even your early thirties, you have likely specialised without realising it. You know the shortcuts. You know the traps. You know how decisions play out months or years later. That knowledge is IP. It has value. Most people never stop to consider how much of it lives only in their head. By the time people reach their mid-forties and beyond, a shift often happens. You start seeing patterns more clearly. You can explain complex ideas in simple terms. You notice younger people asking for advice. That is usually the signal. You now know things other people want to learn. This is where education comes in. Teaching is not about standing in front of a room or writing textbooks. It is about transferring experience. Online education platforms now make that easier than ever. Your knowledge can be structured into lessons, programs, newsletters, events, or short learning paths. You decide the format. You decide the depth. There is a powerful upside to this. You can help others grow faster than you did. You can raise the standard of your industry by sharing what you know. Better knowledge creates better operators. Better operators lift the entire space. When industries improve, everyone benefits. Standards rise. Trust improves. Opportunities expand. There is also a commercial reality. Your knowledge does not need to stop earning when you stop working. An online learning platform allows you to create income beyond billable hours. Courses, memberships, ticketed events, and education programs can all run alongside your existing work. Over time, they can even replace it. This is especially relevant for people in their fifties and beyond. Many professionals reach a point where they want options. Less hands-on work. More flexibility. More impact. Education can become a pivot, not an exit. It allows you to stay connected to your industry while changing how you contribute to it. The biggest mistake people make is assuming their knowledge is obvious. It is not. What feels normal to you is often invisible to others. That is exactly why it has value. The challenge is not whether your IP is worth sharing. The challenge is extracting it, structuring it, and presenting it clearly. This is where strategy matters. Education works best when it is intentional. What should be taught first. What problems matter most. What outcomes learners actually want. When done well, education builds trust, authority, and long-term relevance. It also builds assets that compound over time. Online platforms now support this end to end. Content delivery, communication, payments, events, and customer management can live in one place. That makes it easier to manage, easier to grow, and easier to refine. Your knowledge becomes a system, not a side project. If you are over 45 and have spent years building expertise, this is the moment to consider what comes next. Sharing what you know can help others, strengthen your industry, and create new income streams. It can also become the most rewarding phase of your career.
